There is no better way to find out where the problems lie with your website, software application or product than to be able to observe them being used by an “average user” who has never before had contact with them.

Discovering what aspects need to be altered or corrected is not as simple as asking a friend to look at your website and tell you what they think. It is likely they won't want to harm your feelings and you have probably not been trained to find out what someone actually means. A new user of a website saying they like your website and found it easy to use may offer an entirely different story when you get to watch them struggle to find the information they want or carry out a task such as purchasing an item from an online shop.

If you want a fast, cost-effective, expert review of your website – have a look at our quickfireUX service and watch the video of a real website test. If you want to know what people closer to your target market think of your website, then contact us about Managed Usability Tests.

Find the problems that are preventing potential customers from completing a transaction with you and you stand a good chance of increasing your revenue.